Watchword is run by Neil Addison.
For more than a decade I've helped businesses work out what to say and how to say it: positioning and messaging, websites and product pages, investor material, launches, and the regular content that keeps customers coming back.
That work has spanned start-ups and established companies in technology, finance, healthcare, energy, entertainment and consumer goods.
Watchword brings the same thinking to small and mid-sized businesses, at a price that makes sense for them.

What clients say
“Quickly distilled all relevant information from a very complex project description down to its essence. If you need to simplify your message and your narrative … Neil is the perfect person to work with.”
“Neil clearly put a lot of time and thought into my project. I really appreciate how seriously he took the task, as small as it was compared to other tasks he's worked on.”
“Great to work with. Happy with communication, response time and effort. Most importantly the quality of work was top-notch.”
“Neil is very skilled at crafting the written word. I would recommend him if you are looking for an eloquent delivery of your message.”
“Neil is fantastic to work with. He is able to articulate complex subjects clearly and concisely.”
“Neil did an amazing job of understanding my needs and the needs of the project. From start to finish, his communication was on point and professional.”
“It is very rare to stumble upon such professionalism. Neil did an extremely good job!”
“Neil is a consummate professional – undoubtedly skilled in his craft, providing quality writing at speed with clear communication throughout the process.”
“We've been very impressed by the outstanding quality of Neil's content writing skills and his ability to turn complex subject matters into easy and attractive to read long-form copy. Performed above expectation even with a tight deadline.”
“The way Neil handled the project showed his professionalism, rich experience and diligence. We cannot be more satisfied with his work, which has been done beautifully.”
“I can recommend Neil to any business & leadership writing job anytime. Will engage him in my next writing job.”
“Very professional, highly reliable and pleasant personality to cooperate with. Highly recommended.”
4.8 out of 5
from 40 client reviews on Upwork, with a 100% Job Success score. Expert-Vetted and Top Rated Plus.
Award-winning writer
Kindle Scout Award winner, shortlisted for three national writing awards. Represented by two leading creative talent agencies, Conville & Walsh and William Morris Endeavor.
Let's look at your business.
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Based in
Southport, working across Sefton and West Lancashire