The work that gets you understood, found and chosen.

Five kinds of work. How much of each, and in what order, depends on your business.

• The words that set you apart from everyone elseWe find what makes you different, and make sure it comes through in everything you say.
• Your story, and how you tell itYour About page and the history behind the business, told in a way that earns trust.
• Clear descriptions of what you offerService pages, menus and brochures, written so customers see the value straight away.
• Proposals, pitches and presentationsFor businesses that win work by quoting or pitching, so you make the strongest case.

• Showing up when people search for what you doWebsite pages and wording that match how customers actually search.
• Being the one named when someone asks their phone for a recommendationMaking sure your website, listing and reviews give ChatGPT, Google and the rest clear, consistent facts about you.
• Reviews that win you workAsking for them, replying to them, and putting the best ones to use.
• Your LinkedIn profile and company pageWritten so the right people see what you do and want to talk to you.
• Keeping your Google listing activePosts, photos and updates, not just the basics.
• Directory and industry listings that bring in workThe listings your customers actually use, written to bring in enquiries.

• Website copyHomepages and key pages that say clearly what you do and give visitors a reason to stay.
• Product pagesDescriptions that answer customers' questions and help them decide to buy.
• Checkout and enquiry wordingThe words at the moment of decision, so fewer people give up halfway.
• Emails for new and returning customersWelcome emails, follow-ups and reminders that bring people back.

• LinkedIn posts in your own voiceBuilding your profile and your business's reach.
• Posts for the platforms your customers useFacebook, Instagram and wherever else they spend their time.
• NewslettersWorth opening, and sent often enough to keep you in mind.
• Seasonal updatesA reason for customers to come back at the busy times of year.
• Content planned aheadA month or a quarter at a time, so it goes out regularly without a last-minute scramble.

• Openings and relaunchesMaking sure the right people know, and turn up, from day one.
• Seasonal promotionsChristmas, summer and the dates that matter in your trade, planned well in advance.
• EventsGetting the word out beforehand, and keeping the momentum going after.
• Press releasesStories local and trade press will want to run.
• Ad copy for social mediaShort, sharp ads that make the most of every pound you spend.

Not sure which of these you need?

That's what the free second opinion is for. We'll look at your business the way your customers see it and tell you what would make the biggest difference first.